1. Introduction
Welcome to Alon Technologies LLC ("Alon," "we," "us," or "our"). We are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information.
This Privacy Policy describes our practices regarding data collected through our website, platform, and services (collectively, the "Services"). This policy applies to all users of our Services, including college athletes, brands, universities, agents, and agencies.
By accessing or using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.
2. Information We Collect
We collect several types of information from and about users of our Services:
2.1 Personal Information
When you register for our Services or contact us, we may collect:
- Contact Information: Name, email address, phone number, mailing address
- Account Information: Username, password, profile information
- Identification Information: Date of birth, university affiliation, sport or position (for athletes)
- Professional Information: Company name, industry, role (for brand representatives, agents, and agencies)
- Financial Information: Payment card details, billing address (processed securely through third-party payment processors)
2.2 Social Media Data
When you connect your social media accounts to our platform, we may collect:
- Public profile information (name, profile picture, bio)
- Account metrics (follower count, engagement rates, post performance)
- Content and posts (to analyze brand alignment and audience demographics)
- Audience insights (age, location, interests of your followers)
We only access information you authorize through the social media platform's permissions system. You can revoke access at any time through your social media account settings.
2.3 Usage Data
We automatically collect information about how you interact with our Services:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Information: Pages visited, features used, time spent on the platform, click patterns
- Location Information: General geographic location based on IP address
- Cookies and Similar Technologies: See Section 7 for details
2.4 Communications
If you contact us directly, we may receive additional information about you, such as the contents of your message, attachments, and any other information you choose to provide.
3. How We Use Your Information
We use the information we collect for various purposes, including:
3.1 Provide and Improve Services
- Create and manage your account
- Deliver the features and functionality of our platform
- Process transactions and send related information
- Provide customer support and respond to your inquiries
- Improve, personalize, and expand our Services
- Develop new features, products, and services
3.2 Matching Athletes with Brands
- Analyze social media data to determine brand compatibility
- Generate AI-powered compatibility scores
- Recommend partnership opportunities based on audience alignment
- Provide valuation estimates for NIL deals
- Create data-driven pitch materials
3.3 Analytics and Reporting
- Monitor and analyze usage trends and patterns
- Measure the effectiveness of partnerships and campaigns
- Generate reports and insights for users
- Track deliverables and performance metrics
3.4 Compliance and Legal Requirements
- Monitor compliance with NCAA regulations and university policies
- Maintain records for legal and regulatory purposes
- Protect against fraud, abuse, and security threats
- Enforce our Terms of Service and other agreements
3.5 Marketing and Communications
- Send you updates about our Services (with your consent)
- Provide information about new features and offerings
- Send newsletters and promotional materials (you may opt-out at any time)
- Communicate about events, webinars, and educational content
4. Information Sharing
We do not sell your personal information. We may share your information in the following circumstances:
4.1 With Your Consent
We share your information when you explicitly authorize us to do so, such as:
- Sharing your profile with brands seeking partnership opportunities
- Sharing brand information with athletes for potential collaborations
- Sharing compliance data with your university's athletic department
- Sharing deal information with your agent or agency
4.2 Service Providers
We work with third-party service providers who perform services on our behalf, including:
- Cloud hosting providers (for data storage and processing)
- Payment processors (for secure transaction processing)
- Analytics services (e.g., Google Analytics)
- Email service providers (for communications)
- Customer support platforms
These service providers have access to your information only to perform tasks on our behalf and are obligated to protect your data.
4.3 Legal Obligations
We may disclose your information if required by law or in response to:
- Legal processes (subpoenas, court orders, government requests)
- Investigations of potential violations of our Terms of Service
- Threats to the security or integrity of our Services
- Protection of the rights, property, or safety of Alon, our users, or others
4.4 Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the successor entity. We will notify you via email and/or prominent notice on our website of any such change in ownership or control of your personal information.
4.5 Aggregated and De-identified Data
We may share aggregated or de-identified information that cannot reasonably be used to identify you. This may include industry reports, market research, and trend analysis.
5. Data Security
We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security practices include:
- Encryption: Data transmitted to and from our Services is encrypted using SSL/TLS protocols
- Access Controls: We limit access to personal information to employees and contractors who need it to perform their jobs
- Secure Storage: Personal information is stored on secure servers with restricted access
- Regular Audits: We conduct regular security audits and vulnerability assessments
- Employee Training: Our team receives training on data protection and privacy best practices
Important: While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
You are responsible for maintaining the confidentiality of your account credentials. Please notify us immediately if you suspect any unauthorized access to your account.
6. Your Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information:
6.1 Access and Portability
You have the right to access the personal information we hold about you and request a copy of your data in a portable format.
6.2 Correction and Update
You can update or correct your personal information through your account settings or by contacting us directly.
6.3 Deletion
You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, transaction records, dispute resolution).
6.4 Opt-Out of Marketing
You can opt-out of receiving marketing communications from us by:
- Clicking the "unsubscribe" link in any marketing email
- Updating your communication preferences in your account settings
- Contacting us directly at contact@alontechnologies.com
Note: Even if you opt-out of marketing emails, we may still send you transactional and service-related communications.
6.5 CCPA Rights (California Residents)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected, used, shared, or sold
- Right to delete personal information held by us
- Right to opt-out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your CCPA rights
6.6 GDPR Rights (EU Residents)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):
- Right of access and data portability
- Right to rectification
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to object to processing
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
6.7 Exercising Your Rights
To exercise any of these rights, please contact us at contact@alontechnologies.com. We will respond to your request within the timeframe required by applicable law (typically 30 days).
We may need to verify your identity before processing your request to ensure the security of your personal information.
8. Children's Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.
COPPA Compliance: We comply with the Children's Online Privacy Protection Act (COPPA). If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information as quickly as possible.
College Athletes: We recognize that many college athletes are 18 or older. For athletes who are 18 or 19 years old, we require them to confirm they meet the age requirement when creating an account.
If you are a parent or guardian and believe that your child has provided personal information to us, please contact us at contact@alontechnologies.com so we can take appropriate action.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
- Update the "Last updated" date at the top of this policy
- Notify you via email if the changes are material
- Post a notice on our website highlighting the changes
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Continued use of our Services after changes become effective constitutes your acceptance of the revised Privacy Policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Alon Technologies LLC
Email: contact@alontechnologies.com
Mailing Address:
Alon Technologies LLC
1406 241st PL SE, Sammamish, WA 98075
United States
We will respond to your inquiry within 30 days.
Thank you for trusting Alon Technologies with your information. We are committed to protecting your privacy and providing transparent, secure services.
11. Social Media Platform Integration
Our platform integrates with social media platforms, including Instagram, to provide enhanced functionality and analytics for our users. This section describes how we use these integrations and your data in compliance with platform requirements.
11.1 Instagram Graph API Usage
We use the Instagram Graph API, a Meta Business Tool, to access and analyze Instagram data with your explicit permission. When you connect your Instagram account to our platform:
11.2 Instagram Data Processing and Limitations
In accordance with Meta's Developer Data Use Policy, we commit to the following:
11.3 Your Control Over Social Media Access
You maintain complete control over the social media data we can access:
11.4 Instagram and Meta Privacy Policies
Our use of Instagram data is also governed by Instagram and Meta's privacy policies. We encourage you to review:
11.5 Data Use Checkup and App Review
Our platform undergoes regular Data Use Checkup (DUC) reviews as required by Meta to maintain access to the Instagram Graph API. These reviews ensure:
11.6 Other Social Media Platforms
While this section focuses on Instagram due to specific compliance requirements, we may also integrate with other social media platforms (Twitter/X, TikTok, etc.). Similar privacy principles apply:
11.7 Public Information
Important: We may also access publicly available information from social media platforms that does not require authentication. This includes publicly visible profiles, posts, and engagement metrics that are accessible to anyone on the internet. This public data helps us provide brand research and market analysis features.